You’re here because your CPG brand has Exciting Growth Opportunities.
I’m here to help you maximize velocity with digital tools that drive sales online and on-shelf.
STRATEGY, OPTIMIZATION & PAID ADVERTISING:
WHOLE FOODS
TARGET
KROGER
SPROUTS
ALBERTSON'S
WALMART
THRIVE MARKET
WHOLE FOODS TARGET KROGER SPROUTS ALBERTSON'S WALMART THRIVE MARKET
How It’s Done:
I work closely with each client to understand their unique challenges, then leverage my 10+ years of experience as a brand founder, brand builder & digital marketer to form a strategy that delivers growth in revenue, velocity, and profitability…
ALSO AVAILABLE: One-time channel optimization projects
-
Introductory call to -
identify & prioritize opportunities, platforms, and SKUs
align on budget, timing, and optimization strategy
-
Depending on the needs of each individual brand, I offer -
a free high-level audit of the relevant platforms, specifically looking at historical data (paid ads & organic sales), as well as identifying PDP (product display page) optimization needs.
or a paid in-depth audit with deliverables & action items for immediate positive impact across multiple aspects of the business.
-
Launch new or optimized paid ad campaigns while simultaneously optimizing PDPs.
Monitor and optimize campaigns daily and weekly
-
Reporting on a weekly or bi-weekly cadence via a custom gSheet dashboard with all the relevant KPIs needed to evaluate success, as well as additional data and charts.
Strategy Calls once a month to review performance & discuss growth opportunities.
EGO IS NOT AN AGENCY…
I am not going to hand you off to a lower level account manager like most agencies do… I strategize with you, I execute, and I deliver real results with pricing that’s competitive & unique to the scope and size of your business.
MEET WIAN:
{Pronounced Vee-Ahn}
I built my own CPG brand from scratch and scaled it to 7-figures before exiting. That doesn’t make me a guru, but it does make me a valuable addition to your team. I made all the costly mistakes so you don’t have to. I learned the right ways to scale, especially at an early stage, and now I bring 10+ years of experience in CPG and digital marketing to you. I treat every business I work with as if it’s my own… I think holistically and execute the right strategies that deliver growth in revenue, velocity, & profitability.
EGO BOOST⚡
“EGO is a phenomenal partner, providing strategic and creative solutions to our business needs. Wian offers a breadth of experience and he thinks like a founder, making him an incredibly valuable asset to any team.”
- Kari Davis, Marketing Director, Richard’s Rainwater
“Wian and EGO have been instrumental in setting up the framework for our performance and shopper marketing campaigns. He directs us on best practices for a new brand that is growing nationally and how to analyze the data so that we don’t waste time or money. ”
- Shannon Duffy, Founder & CRO, Tender Belly
Brands We’ve Worked With:
